Atlantic announces new concept

Atlantic Water Gardens has announced a new concept: the Atlantic Professional Programs – Atlantic Distributor Consultant (ADC) and Atlantic Professional Contractor (APC).

As an Atlantic Distributor Consultant, the company will support the relationship with you and your customers (the contractors and dealers) allowing you, the distributor, to build meaningful, long-term relationships with those customers.
In contrast to manufacturer-dominated programs that emphasize loyalty over education, the Atlantic Professional Contractor (APC) Program is distributor-driven, for a very simple reason – the distributors know their customers best. They know which contractors would most benefit from such a program; they know which customers would prefer to be loyal to the distributor and to Atlantic and they know best how to select and qualify those contractors.

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