RISE unveils new strategic plan

With a new five-year strategic plan in place, Responsible Industry for a Sound Environment (RISE) is hoping to give clarity to members, volunteers and staff, and promote continued growth, while emphasizing the importance and value of pesticides and fertilizers.

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“Preemption is our primary issue,” says Aaron Hobbs, president. “It is one of the primary challenges to our members’ ability to operate. If we don’t defend that idea and that reality that we have today, we will not be able to achieve our vision. And it’s my expectation that’s always going to be there.”

Formed in 1990 to address the critical needs of the specialty pesticide industry, the organization’s main focus was the uses of pesticides on lawns and turf at the federal level, and federal pesticide preemption.

Now, RISE is focused on staying relevant through social media efforts and grassroots organization to influence public opinion and preserve the industry.

The organization’s long-term vision is to maintain “an industry free to create inspiring and healthy places where we live, work and play.” To achieve that, they’re focusing on community building, advocacy, organizational strength and investing in the future.

Key topics include:

  • Pollinators and working with the EPA
  • Preemption
  • The Clean Water Act definition of Waters of the United States
  • Promoting alliances and partnerships with industry allies
  • Building a well-trained, eager and available grassroots network
  • Engaging in a positive dialogue with millennials, baby boomers and future generations
  • Reauthorization of the Pesticide Registration Improvement Extension Act

RISE will celebrate its 25-year anniversary at its annual meeting, Inspiring Voices, Sept. 27-30 in Orlando, Fla. The anniversary celebration is at 5:30 p.m. Sept. 28, where they will present the E. Allen James Leadership and Grassroots Excellence Awards.

“I have no doubt that our challenges will continue,” Hobbs says. “We will continue to be in those conversations wherever they may happen. We will be where those challenges are no matter where they are.”

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