MEMPHIS, Tenn. – ServiceMaster Global Holdings has announced several executive moves designed to help the company pursue new growth opportunities and advance the use of digital and mobile technologies to improve service to the five million customers it serves each year.
Mark Barry has been promoted to chief marketing and strategy officer. Barry joined ServiceMaster in 2012 as president of its American Home Shield home warranty business and has been serving as group president leading both AHS and the company’s Franchise Services Group. In his new role, Barry will oversee company strategy, including competitive intelligence, insights and analytics, as well as all marketing, pricing and business development.
“Mark has done an outstanding job helping AHS achieve strong revenue and earnings growth, while introducing a number of improvements in the company’s digital and service capabilities,” said Rob Gillette, ServiceMaster’s chief executive officer. He noted that under Barry’s leadership, AHS has grown its customer base nearly 15 percent – to 1.5 million, including the 2014 acquisition of Wisconsin-based HSA Home Warranty.
“By applying many of the same successful strategies Mark has introduced at AHS,” said Gillette, “we believe there’s a significant opportunity for ServiceMaster to grow by meeting the rising demand for expert help in protecting and maintaining homes and businesses in an increasingly `do-it-for-me’ world.”
Replacing Mark as AHS president is Tim Haynes, who has served as ServiceMaster’s senior vice president and chief information officer since 2014 and played an instrumental role in driving many of the technology initiatives that have helped fuel AHS’s growth. Haynes joined ServiceMaster in 2012 as vice president of IT, supporting AHS after spending several years in global roles at Nissan and GMAC.
“Tim’s broad knowledge in strategic business and technology planning, global IT systems and project management has helped us begin to leverage technology as an enabler of growth in all of our businesses,” said Gillette.
Jamie Smith will replace Haynes as ServiceMaster CIO. He joined AHS as vice president of IT in 2014 after nearly 20 years of experience, including various IT leadership roles at Nissan, IBM and PriceWaterhouseCoopers.
“Jamie brings a combination of IT and business experience, with a deep understanding of call center technology, sales, finance and a strong marketing background,” said Gillette. “His expertise will ensure the continued growth of our digital channels and improvement in our customer experience across all of our businesses.”